“The only thing bigger than Sid’s large frame and announcers voice are his ideas about brands. We shared a stage in Bucharest. It was clear that he was a powerful communicator. Of course he speaks with authority and humility. But also listens attentively. He understands the nuances of blending brand with cultures. He’s constantly taking in data to uncover deep human understanding that inspires brand growth. This is why he’s become a highly sought-after global thought-leader. If you want to work with someone who believes in the mantra, “listen, learn, lead”, then call Sid.”  

– Matt Biespiel, CMO, Global Brand Leader, Ex. McDonald’s, Visa, Olympics, Ogilvy, Y&R