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Articles
The C-Suite: Jordan Kretchmer, CEO of Livefyre
In this month’s edition of The C-Suite, we highlight Jordan Kretchmer, the Founder and CEO of Livefyre, a real-time content marketing and engagement platform used by …
The C-Suite: David Chen, CEO of Strikingly
David Chen is the CEO and Co-Founder of Strikingly.com. Strikingly allows anyone to get a gorgeous, mobile-optimized website in minutes. The company is backed by …
Why Brand Experience Matters
Most companies believe that they are delivering meaningful brand experiences for consumers. Unfortunately, most of these experiences fall short because they are not robust enough …
Marley Coffee Hopes to Stir Up the Specialty Coffee Market
Market glance $30 billion dollar and growing, the coffee industry seems to be changing at mach speed. Cherries, the fruit that the coffee tree bears, …
Branding’s Convergence of Profit and Philanthropy
The convergence of profit and philanthropy, as it relates to business models, is becoming a very effective brand differentiator. Most companies understand that philanthropy has …
How to Effectively Use Color When Branding
The utilization of colorcan be a very powerful tool in a brand’s armamentarium. That said, very few brands have effectively been able to gain a competitive …
So You Want to Be a Billionaire?
So you want to be a billionaire? Have the next great idea? Then, you should probably book the next flight to Stockholm. Yes, Stockholm. According …
3 Essential Keys for Branding to the Rich
The announcement by Toronto-based luxury hotel chain, Four Seasons, of a Boeing 757 emblazoned with their brand symbolically throws the gauntlet down as it relates …
The Democratization of Wine
Elegant, full bodied, floral & oaky are just a few of the terms utilized to describe the fermented fruit commonly known as wine. According to …