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Articles

The C-Suite: Jordan Kretchmer, CEO of Livefyre

In this month’s edition of The C-Suite, we highlight Jordan Kretchmer, the Founder and CEO of Livefyre, a real-time content marketing and engagement platform used by …

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The C-Suite: David Chen, CEO of Strikingly

David Chen is the CEO and Co-Founder of Strikingly.com. Strikingly allows anyone to get a gorgeous, mobile-optimized website in minutes. The company is backed by …

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Why Brand Experience Matters

Most companies believe that they are delivering meaningful brand experiences for consumers. Unfortunately, most of these experiences fall short because they are not robust enough …

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Marley Coffee Hopes to Stir Up the Specialty Coffee Market

Market glance $30 billion dollar and growing, the coffee industry seems to be changing at mach speed. Cherries, the fruit that the coffee tree bears, …

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Branding’s Convergence of Profit and Philanthropy

The convergence of profit and philanthropy, as it relates to business models, is becoming a very effective brand differentiator. Most companies understand that philanthropy has …

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How to Effectively Use Color When Branding

The utilization of colorcan be a very powerful tool in a brand’s armamentarium. That said, very few brands have effectively been able to gain a competitive …

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So You Want to Be a Billionaire?

So you want to be a billionaire? Have the next great idea? Then, you should probably book the next flight to Stockholm. Yes, Stockholm. According …

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3 Essential Keys for Branding to the Rich

The announcement by Toronto-based luxury hotel chain, Four Seasons, of a Boeing 757 emblazoned with their brand symbolically throws the gauntlet down as it relates …

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The Democratization of Wine

Elegant, full bodied, floral & oaky are just a few of the terms utilized to describe the fermented fruit commonly known as wine. According to …

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