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Articles

Scoop This: New Ways to Engage Customers

The holy grail of consumer engagement for most brands is navigating the complex world of social media. Competing brands seem to be intertwined in a …

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Be-Aware as Hotels Take the Lead in the Millennial Race

Carlson Rezidor Hotel Group, the parent company of Radisson announced that they would be spending $140 million to launch a new brand catering specifically to …

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3 Quick Ways to Mitigate Brand Implosion

It is virtually impossible to peruse any magazine or watch a media outlet without witnessing an individual or company in the middle of “brand implosion.” …

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Why Do Gift Cards Occupy Prime Real Estate In Major Retailers?

On a recent Christmas shopping excursion, I noticed an influx of kiosks positioned in the front of every store from Walgreens to Walmart. They seem …

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